Zima

Creative Leadership

Seven years · Art and design academy

Seven years leading an art and design academy: management, educational planning, and design and graphic leadership.

RoleFounder & Director, creative & art direction, visual identity and campaign concepts

Academy management

Founding and directing Zima, with responsibility for the academy and its team.

Educational planning

Developing the course programme and coordinating the teaching team.

Design & graphic leadership

Shaping the visual identity and guiding graphic communication as the academy evolved.

Explore the process ↓

Zima green campaign poster with a drawing mannequin and orange leaf symbol — Identity & course communication

01 / CONTEXT

The starting point.

Zima was an art and design academy in Tehran. Alongside founding and directing the academy, I led its creative identity and visual communication as its courses developed.

02 / APPROACH

From idea to image.

In the early years, I developed the visual identity and campaign materials directly. In later years, my role focused on art direction of the wider visual communication, alongside team and curriculum leadership.

The challenge was to maintain a consistent identity while communicating a changing range of courses, from foundational subjects to newer formats such as motion design.

Zima course communication using typography and a leaf motif — Identity elements across course communication

Zima Cinema 4D course campaign with portrait and illustrated laboratory forms — Campaign application / creative and art direction

The identity mark

Roles & credits

Hoda Azimi: founder, director and creative lead. Campaign production included team collaboration.