Nikafarid · 2015
Nikafarid
Creative Problem Solving & Art Direction
A new visual world for an existing fashion campaign: handcrafted paper compositions transform supplied photographs into a distinctive storytelling series.
My roleConcept Development · Art Direction · Paper Craft · Paper Asset Photography · Digital Compositing
Reimagining what already exists.
The spring-collection photographs were already available. The challenge was to create a high-quality campaign without a new shoot. For each image, I developed a paper world shaped around the model’s pose, movement and expression.
01 / CAMPAIGN
Paper gives the images a new dimension.
02 / DEVELOPMENT
From photograph to paper world.
The elements were cut from card, photographed and digitally combined with the existing images.
The visual world in context.
Credits
- Concept, Art Direction & Paper Craft
- Hoda Azimi
- Fashion Design
- Nikou Dadgar
- Fashion Photography
- Arezou Mottaghi
Have a story in mind?Let’s talk →