Lilo
Commercial brand identity
2025
Friendship, translated into a visual identity for a craft bakery.
Two forms, one idea
A leaf and a croissant merge into a sign of friendship. One idea, extended across a bakery’s visual world.
01 / CONTEXT
The starting point.
Lilo Bakes needed an identity that communicates quality, craft and the brand value of friendship. The challenge was to bring an abstract value into a simple, tangible mark.
02 / APPROACH
From idea to image.
A leaf and a croissant merge into one sign: two elements completing each other. That idea informed the colour palette, packaging and stationery.
AI supported research and early image ideas. The concept, design decisions and final development were my own. The portfolio presents the identity across a range of brand applications.
Roles & credits
Identity and design: Hoda Azimi. Brand: Lilo Bakes.