NeoWild
Personal project — speculative concept
2025
An imagined fashion event. A visual world where organic wildness meets a speculative future.
The idea
A self-initiated exploration of fashion, image-making and visual identity.

01 / CONTEXT
The starting point.
A self-initiated exploration of fashion, image-making and visual identity. NeoWild is a fictional event, created to explore how a single visual idea can hold together across different formats.
02 / APPROACH
From idea to image.
I developed the main visuals with MidJourney, then shaped the imagery through typography, layout and graphic design in Adobe applications. Posters and an event folder extend the same visual language.
AI was used as a tool for concept development and image-making. Selection, visual direction and the graphic system bring the individual images into a coherent whole.
Roles & credits
Self-initiated concept by Hoda Azimi. No real event or client is represented.